EDITOR’S NOTE: EDM Festivals like Electric Daisy Carnival and Ultra Music Fest are now allowing fans to post photos from the event on Facebook and Twitter, all with just the flick of a wrist. Music Fans love the convenience RFID wristbands bring — from super quick festival entry to cashless food and alcohol purchasing. Tomorrowworld, based in Atlanta, implemented heart-shaped buttons on their RFID wristbands, that fans could press to send an instant Facebook connection with a fellow party goer they wanted to keep in touch with after the big night:
The rise in technology development has reshaped society. People have done a number of things that has enabled society to prosper and by thinking outside the box, innovators continue to better the lives of people all over the world, thus implementing new ways in using the appropriate resources to adhere to all types of people in multiple parts of the world.
Technology has become a dependent norm, something that is constantly relied on in day-to-day lives. SFX Entertainment Co., a producer of live music events, with a high emphasis on Electronic Dance Music, has enhanced the technology implemented within one of their renowned music festivals, Tomorrowworld, hosted in Atlanta.
New revolutionary additions have been implemented to better the lives of festival attendees. For instance, instead of carrying hard-copy admission tickets, festival entry is now available via “wearable-tech” wristbands. These wristbands contain the attendees’ personal ticket information obtained through a single scan.
Another significant asset to the wristband is having money uploaded directly on the wristband itself upon purchasing food and drinks. This allows for the person to carry less items and not having to worry about the loss or theft of money or debit/credit cards.
The wristbands allow fellow festival attendees to connect with people they would like to keep in touch with after the festival by pressing the heart-shaped button, which sends an email notice with the option of connecting through Facebook. Through this innovative networking, it becomes easier to stay in touch.
Lastly, the wristbands include a responsive LED light, activated by the festival, which creates mesmerizing light shows within the crowd during DJ sets. For those who cannot be at the festival in person, SFX has teamed with the virtual tour start-up, YouVisit, to expand fans’ experience at the comfort of their own home.
PJ Morreale, senior director of operations, ensured a customized camera rig of multiple DSLR cameras with the ability to capture high resolution photographs with 360 degree rotations. Fans can drag their way around the stages of the festival, view campgrounds, explore art exhibits and much more.
With such new and innovative approach towards an all-inclusive festival atmosphere, SFX is connecting with people all over the world on a much more personal level. It doesn’t leave anyone out, but rather invites each and every curious music enthusiast into an exuberant virtual adventure.
Source: Your EDM